4 Quick Things You Can Do To Get More Bang For Your Buck with Facebook Ads

No.1 Do The Before & After

Ask your agency for:
• Cost per click (CPC)
• Conversion rate (CVR)
• Cost per acquisition (CPA)

BUT ALSO ask them for:
best performing 4 ads in the last 30 days
AND
best performing top 4 ads in the 30 days PRIOR. 

Without these numbers, you have no idea if you’re getting a better ROI over time. 

No.2 See Exactly Where People Drop Off

Install ContentSquare (or similar, I’m not affiliated) on your site to watch real visitor behaviour — heatmaps, scroll tracking, session recordings.
If people click your ads but bounce, don’t scroll or don’t buy often enough, the problem isn’t your ads.

No. 3 Get Your Website Verified (kinda)

Add green flags:
✅ Reviews and real buyer photos
✅ Press logos (e.g., Vogue, Time Out, The Age) and recognitions
✅ Social proof feeds plugged in

Trust = more conversions.

No. 4 Don’t pour all your spend into Conversion Campaigns

Conversion campaigns — the ones aiming directly for purchases — are typically more expensive than traffic or awareness objectives.
You’ll pay a premium for each VISIT! Pay less for traffic campaigns and then re-target that audience with conversion campaigns.

Don’t say I don’t got you. 🤓