Most marketers think they’re selling products or services—but the truth is, they’re selling feelings. Backed by neuroscience and real-world examples, this post reveals how emotions drive 90% of buying decisions and why mastering emotional marketing makes you truly irreplaceable.

Thinking about using AI to design your logo? It’s fun for quick concepts, but when it comes to refining, packaging, and making your brand shine everywhere, AI just can’t keep up.

Here’s why investing in a pro saves you headaches (and money) down the track.