Oh hey! I’m Karishma

A Melbourne-based Brand Designer

How can
I help you?

You're brilliant at what you do.
You've built something real, and you know great design when you see it — you just don't want to be the one making it.

What you want is the right person to hand it to. Someone with the eye, the strategy and the track record to build a brand as considered as everything else you put your name to.

That's where I come in. Twenty years, one-on-one, brands built for people who care as much about who they work with as the work itself.

Enter:
Brand Lock-In

A complete brand system, built with you one-on-one.
Strategy, identity and every asset you need — considered, cohesive and unmistakably yours.

Not a logo and a colour or two.
The whole thing, done properly:
a brand you can hand to anyone, use anywhere, and never have to think twice about.

How we work together

01 - The Lock-In

We map every place your brand has to show up.
Website, packaging, socials, swing tags, wrapping paper, the emails that go out every week. We work all of it out before a single thing gets designed.

02 - Strategy

We get clear on who you are, who you're for and what sets you apart.
Every design decision that follows is built on it.

03 - Industry Benchmarks

We settle how you should look sitting next to the best in your industry.
You see the visual world before I start designing inside it.

04 - Concepts

I bring you considered directions with a real point of view.
We go through the reasoning behind each one, land on the one you'd back, then sharpen it until it's right..

05 - Build

Every item on that first list gets designed and made.
The whole thing built on one system, so nothing sits awkwardly next to anything else.

06 - Brand Kit

The full system, handed over the way it should be. Every file, every format, every template, and a walkthrough of how it all works. Which fonts go where, how the templates hold together, and how to keep building on your Brand Kit so you've got marketing collateral for miles.

The FAQs

Most Brand Lock-In projects run over a few focused weeks, start to finish. We'll map the exact timeline to your launch or rebrand on our first call.
The complete foundation — strategy, logo suite, colour and typography, guidelines and a Canva Brand Kit — plus your pick of four brand applications, designed and ready to use.
Think a social media feed, a website landing page, an invoice template, your outdoor signage: you choose the four that matter most to your business, and I design them so you know exactly how your brand looks and feels in the wild. Everything in one place, ready to hand to anyone.
Yep. Unless it’s against my ethics, I’ll happily work with your industry. Chances are, I already have.
No. Hard No.
Honestly, I built this system because I knew clients getting just a logo was such a waste of their money.
A logo is one piece of it.
Brand Lock-In is the whole system, strategy included, so every part works together and keeps working long after we're done.
Brand Lock-In™ starts from $5,000.
What you're really buying: clients who arrive already sold. When your brand signals your worth for you, people show up ready to invest, not needing convincing.
And you never second-guess how you're presenting again. Decisions made, locked in, done.

Reception area with a woman standing behind a desk, modern interior with wood ceiling, metallic wall with green text reading 'TECH•EXEC AUSTRALIA'.

A digital graphic with a dark green background and a gradient overlay, featuring text that reads 'Big tech thinking. Right-sized.' and 'HUMANS ALWAYS IN THE LOOP', with social media handles @REALLYGREATSITE and @TECH_EXEC_AUS.

Two women talking in a bright office, one sitting at a desk with a laptop and the other standing, smiling.

A woman in a business suit sitting at a desk, smiling, and talking on the phone with a pink background and a green overlay.

I’ve worked with; Monash University, George Weston Foods, Allanah Madeline Foundation, SAP, Carbon Market Institute, Barnes, Pataks, Melbourne University, RMIT, Melbourne Business School, Torrens University (and more).

Over the years, we developed visual collateral for companies, from branding to websites, car wraps and annual reports.

Sometimes I just have to name-drop.

Don’t Take My Word For It

I'm Karishma.
Straight shooter, Leo, and slightly obsessed with finding Melbourne's coolest places to eat.

After twenty years and my own businesses under my belt, I see your brand from a bird's-eye view: not just how it looks, but how it works as a business.

Design, marketing and strategy, all in one head.

I've got a small team of designers behind me, so nothing falls through the cracks.

Want to check I'm legit? Find me on Instagram and LinkedIn.